all about digital content
all about digital content
Spike Jonze's / Vice video site VBS.tv has tweaked its look, and added full-length programming to its offering. The constantly refreshing, though sometimes variably entertaining site has always offered its youth audience an amazing range of programming, across the genres they love. With the addition of longer shows, they'll be aiming to keep viewers on the site for longer, though perhaps recognising that the age of engaged viewers heading straight to one site and watching short-video after short-video is over. This can only be to VBS.tv's advantage (since that one site used almost invariably to be YouTube), but means they need to be savvier about search, and address the fact that if viewers are heading to Hulu they won't be going anywhere else for half-an-hour.
Check the site out at VBS.tv and you're sure to find something to your liking - so persevere with digging it out.
The BBC is to launch a site that encourages users to take part in their new science show Bang Goes the Theory, NMA reports. By getting viewers to ask scientific questions, they hope to offer content that talks to their audiences concerns - tackling the usual complaint that science shows are either inaccessible or patronising. It's a wise move, given that these will be early-adopters, and also under-served in an online environment which promises information at their fingertips, but has struggled to match 'laymen' with experts.
This continues a trend towards 'soft-learning', where edutainment programming shies away from school-lesson style one-directional speeches, and enters a far more two-way, communicative realm.
Check it out next month!