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I'm sorry to have to inform you: we're not about to see a change in Digital Content as we know it tonight.

On what do I base this hypothesis? Well, the problem with those claiming that the iTablet (or whatever Apple will announce tonight) will redefine how people use digital content is the example of iTunes Music Store. They claim that Apple will do for newspapers and other content what they already did for music. The problem with this theory - or where the theory is absolutely correct - is that Apple HASN'T revolutionised music.

The music industry found itself with a problem. Suddenly the internet had allowed savvy users to get music without going through the traditional - paid - channels. Perhaps they'd never be persuaded again to pay for music rather than just nicking it? The industry was worried, but try as they might, they couldn't launch a music service that would entice their listeners to buy music online. Then along came iTunes and (the story goes) suddenly they'd all buy music again.