(cc) by-sa n0nick/flickrIt could be bad news for digital content creators hoping to monetise their videos using advertising around the content (as opposed to, e.g. product placement or subscriptions), with a new report by Deloitte calling into question the effect that such ads have on consumers. According to New Media Age the report suggests that consumers aren't influenced by advertising trying to change their view of a product, or just fix a brand in their minds.

Or does it?