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Case Study: Battlefront (Campaigning Video Platform)

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Battlefront is a site that brings together campaigners - whatever they are campaigning for - and invites them to create short, to-the-point videos to creatively put across their message. The aim is to empower young people to start their own campaigns, and get involved in movements for change. By putting the responsibility in their hands, it engages in a way that top-down messages simply can't, and aims to get a new generation thinking about how they want their world to be.

Created by Raw Television, Airlock and Channel 4 (and accompanied by a C4 series of the same name), the slick site puts video front and centre, with content at the fore, backed up by significant resources in the form of a campaigning handbook and expert advice. It's just been announced that the site has been nominated for a Digital Emmy.

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