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Thomson Reuters to launch financial channel online

onlinetv: (cc) by totalAldo/flickr(cc) by totalAldo/flickrThomson Reuters announced its plans to launch as online video channel featuring the latest business news, keeping financial insiders up-to-date with the latest developments and market intelligence. Creatively described by IR magazine as 'YouTube for Wall Street', the site will capitalise on the need for instant access to up-to-the-minute information - especially in the current climate where keeping ahead of the came is the difference between staying afloat and finding yourself out of business.

A complement to Reuters traditional newsfeed, it is obvious that there is added value to its subscribers, especially with the option to share information, send it to their ubiquitous BlackBerry, etc., and the service looks to aim to piggyback on the current Reuters subscription model, rather than being funded via, e.g. advertising.

Case Study: Cantos (online video channel for business)

onlinetv: (cc) by totalAldo/flickr(cc) by totalAldo/flickrCantos (www.cantos.com) is a very interesting case study about niche content vital to a particular audience. Cantos delivers business-focused videos, featuring industry leaders in their own words, to inform the business community. On the whole the videos are paid for by the companies themselves, as a way to delivery their message to the investor community, but this doesn't diminish the value of the content if you're interested in finding out how the company leaders are thinking, or at least what their public statements are on everything from rights and the environment to their bottom line during the downturn.

It's not going to replace your entertainment viewing, or even the Bloomberg Channel, any time soon, but if you looking at how business programming will change, you certainly need to take a look at this site.

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