(cc) by totalAldo/flickrCantos (www.cantos.com) is a very interesting case study about niche content vital to a particular audience. Cantos delivers business-focused videos, featuring industry leaders in their own words, to inform the business community. On the whole the videos are paid for by the companies themselves, as a way to delivery their message to the investor community, but this doesn't diminish the value of the content if you're interested in finding out how the company leaders are thinking, or at least what their public statements are on everything from rights and the environment to their bottom line during the downturn.

It's not going to replace your entertainment viewing, or even the Bloomberg Channel, any time soon, but if you looking at how business programming will change, you certainly need to take a look at this site.