(cc) by-sa Dawn Endico/flickr

Six To Start / Penguin Books collaboration We Tell Stories has won an Interactive Award at South by Southwest. This enchanting site retells six classic stories using interactive web techniques. You can follow 'The 21 Steps' on an ever-changing map, or create your own Fairy Tale, by inserting the relevant names, creatures and events. It makes for a really interesting look at how we consume stories - and one that you can invest in as partly theirs, partly yours.

I recommend checking it out for yourself, especially if you have children of the right age.