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Can MSN become the home for Digital Content in the UK?

onlinetv: (cc) by totalAldo/flickr(cc) by totalAldo/flickrThe Independent reports that Ashley Highfield has announced his intention to make MSN the 'home of online television'.

Highfield has recently joined Microsoft UK, previously having been head of 'Future Media' at the BBC, and briefly being head of the failed commercial video venture, codenamed Kangaroo, which BBC Worldwide (the BBC's commercial arm), ITV and Channel 4 had intended to launch as a joint-venture to deliver video direct-to-consumer online after their free catch-up windows. He's widely credited with delivering very successful refreshed of the BBC's online properties, not just with the staggeringly successful iPlayer, but also with the refresh of bbc.co.uk with its focus on simplicity and user personalisation.

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