all about digital content
all about digital content
Spike Jonze's / Vice video site VBS.tv has tweaked its look, and added full-length programming to its offering. The constantly refreshing, though sometimes variably entertaining site has always offered its youth audience an amazing range of programming, across the genres they love. With the addition of longer shows, they'll be aiming to keep viewers on the site for longer, though perhaps recognising that the age of engaged viewers heading straight to one site and watching short-video after short-video is over. This can only be to VBS.tv's advantage (since that one site used almost invariably to be YouTube), but means they need to be savvier about search, and address the fact that if viewers are heading to Hulu they won't be going anywhere else for half-an-hour.
Check the site out at VBS.tv and you're sure to find something to your liking - so persevere with digging it out.