(cc) by totalAldo/flickr

Comscore reports that UK web TV viewing has risen by 10% over the last year according to New Media Age. YouTube continues to dominate, with nearly 24 million viewers, though the BBC posts a respectable 6.8 million viewers - especially when you consider that far more of the viewing on BBC is long-form as compared to YouTube, which is almost exclusively sub-five-minutes. (Full disclosure, I worked for BBC, including on their YouTube channels, so sit both sides of the fence.)

Take a look at the link for more crosstabs.