(cc) by-nd Tim Loudon/flickr

The BBC is to launch a site that encourages users to take part in their new science show Bang Goes the Theory, NMA reports. By getting viewers to ask scientific questions, they hope to offer content that talks to their audiences concerns - tackling the usual complaint that science shows are either inaccessible or patronising. It's a wise move, given that these will be early-adopters, and also under-served in an online environment which promises information at their fingertips, but has struggled to match 'laymen' with experts.

This continues a trend towards 'soft-learning', where edutainment programming shies away from school-lesson style one-directional speeches, and enters a far more two-way, communicative realm.

Check it out next month!