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Crufts moves online after being dropped by the BBC

dog: (cc) by-sa IDS.photos/flickr(cc) by-sa IDS.photos/flickrPedigree dog show Crufts is to move online, after the annual tv event was cancelled by the BBC over allegations of cruelty towards the animals and fears over the effects of inbreeding. The Guardian reports that Sunset+Vine will be creating the webstream, which will be free to access, with full coverage from the start on Thursday.

Overall, the web seems a sensible home for the show - with a niche, but passionate audience, and one that in future might well be happy to pay subscriptions, as well as being the perfect audience for relevant advertising. Pedigree Chum, anyone?