(cc) by Robyn Gallagher/flickr

Virgin1 has launched a new online-only drama, entering the surreal world of David Raymond Hugh aka Dr Hoo. The low-cost show, brainchild of actor Stephen Lord, capitalises on Virgin1's reputation for cult and sci-fi programming, and is off-beat, and relatively impenetrable. Clearly intended more to ask questions that provide solid narrative, it hopes to hook viewers with a simple conundrum: what the hell is going on, and what does it have to do with Mauritius?

Starring Ian Hart, seen more recently in Harry Potter, the three-minute-give-or-take episodes each follow different formats, so it isn't entirely clear in what direction the show will go. No solid information is given about how it will progress, whether there will be more episodes, etc., and whether it's part of something bigger.

Hints at a long term business model come in the form of the downloadable music video accompanying the show. File firmly in 'watch this space'.