What is Digital Content
When you switch on your TV, open a newspaper, magazine or book, or go to the cinema, you generally have a pretty good sense of which parts are the content.

The advert breaks on TV aren't content, nor are stings or trails, or the bits where announcers tell you what's up next. Nor, arguably, are the credits. Likewise at the cinema, trailers might be great, but unless you're a little odd, they're probably not what you paid your ticket price to see. When you open a book the copyright notice isn't really content, nor is the 'about the author' page, or the synopsis on the back. Chapter numbers probably aren't content, though chapter titles if the book has them very well might be. Depending on the sort of book your reading, the index may or may not be an essential selling point - in the academic world this would certainly be valuable content.

The point being that whilst it's not cut and dried, you have a pretty good feeling as to what definitely is or is not the content that you switched on for / paid for / sought out. Online, however, you're more likely to be confused as to where to go if you're looking for great content, rather than, say, great shoes or a great recommendation for a restaurant.

It certainly isn't the case that for something to be content no advertisers can be involved. (You didn't really think the reason that everyone uses Macs on TV is that in TV-world PCs don't exist, did you?) Just because the adverts come on before the show or in commercial breaks doesn't mean they aren't paying for the show (at least in part). Nor does the inclusion of product placement mean that the work wasn't created editorially by the author. And authorship is one of the things we're looking for - great content, written by a human being, in order to move, entertain or inform you.

For the most part, this site is about rich media content - video, experiential games, social media activities - rather than text. We're looking for the next great novel (in interactive form) or the next blockbuster movie (for the computer monitor). Along the way, we hope to find the 21st Century's Dickens or Fellini. We hope you're along for the ride!