(cc) by The Wandering Angel/flickrManchester-based independent TV and radio producer Made in Manchester Productions has announced its intention to launch an online-only channel featuring audio and video content aimed at the lesbian, gay, bisexual and transgendered community. A great example of using the web to target niche markets, and provide programming that might not have the clout to attract the hundreds of thousands of viewers that a mainstream channel needs to claim success, but which could be of huge interest to certain parts of the audience.

It isn't yet clear what the funding model will be, though they have said there will be exclusive programming available for free. It strikes DCU that this could well attract sponsorship from a number of advertisers, both those keen to attract the pink pound and non-profits who want to target this community.

The launch is pegged for 2009 and can be found at www.fruittv.tv.