Digital Content UK is the brainchild of Ben Ross, who has been working in Digital Content as long as there has been such a thing, for companies such as the BBC, joiningthedots.tv, TVF International and as a freelancer advising companies on how to use digital to engage a 21st Century audience. He started the site after being disappointed by the lack of focus on editorially-driven media online, and a failure to recognise the difference between the innovative ways creative people are delivering stories to their audiences and the (frequently just as clever) output of advertisers trying to push a brand. This site is about the first: people trying to push the boundaries of interactive entertainment and information delivery.